Model Georgia Salpa attends the UK Premiere of “A Good Day To Die Hard” at Empire Leicester Square on February 7, 2013 in London, England. (Photo by UK Press)

A Tyrannosaurus Rex dinosaur costume runs on the field as young boys play an exhibition soccer match during halftime of the MLS soccer game between the Los Angeles Galaxy and Seattle Sounders FC in Carson, California May 26, 2013. The dinosaur was on the field to promote the Natural History Museum of Los Angeles County. (Photo by Danny Moloshok/Reuters)

In this photo taken Wednesday, November 26, 2014 attack dogs and their handlers apprehend a “rhino poacher” center, after alighting from a helicopter into water, in a simulation exercise showing training at an academy run by the Paramount Group, near Rustenburg, South Africa. The course prepares canine units to find firearms or contraband, track suspects in the undergrowth and abseil in harnesses from helicopters in pursuit of poachers. Dogs and handlers learn to trust each other and fine tune a relationship balancing control and aggression. (Photo by Denis Farrell/AP Photo)

A man presents a self-made robot that local media reported is able to carry a person, in Heihe, Heilongjiang province, China, April 5, 2017. (Photo by Reuters/China Daily)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

America in the 1970s: Texas. Motorcyclist loading his possessions onto a truck with the help of his friends in Leakey, May 1973. (Photo by Marc St. Gil/NARA via The Atlantic)

Protesting university students flee as police fire stun grenades outside Parliament in Cape Town, South Africa, Wednesday October 21, 2015. The protests are part of a wave of nationwide protests that have shut down many South Africa universities, which say they are struggling with higher operational costs as well as inadequate state subsidies. (Photo by AP Photo)

A woman spits red paint as if it is blood protesting against bullfights in Madrid, Spain on March 27, 2016. Anti-bullfighting protesters have turn the iconic square of “Puerta del Sol” into a bullring. Protesters, almost naked covered with red paint as if it was blood, have demanded the abolition of bullfights under the slogan “The bull suffers!”. (Photo by Marcos del Mazo/Pacific Press)