As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The northeastern United States sweltered this week in a scorching summer heat wave, complete with stagnant, sticky air and no winds for relief, forecasters said. Even in a summer already filled with stretches of very hot weather, this week will be stubbornly brutal, with no relief in sight until the weekend brings thunderstorms to the region, they said. "Plain and simple, this week may feel the worst of any week for this summer in the Northeast," said Accuweather.com meteorologist Alex Sosnowski. (Reuters)

Somali women sing as they celebrate the election of President Mohamed Abdullahi Mohamed in the streets of Somalia's capital Mogadishu, February 9, 2017. This election is important because it may establish a pattern of peaceful change of government as well as continue to grow Somalia’s institutions especially for a country that has not heard a stable government for more than two decades. (Photo by Feisal Omar/Reuters)

Corey Arnold is a fine art photographer and a commercial fisherman, working the stormy waters of the Bering Sea by Alaska. His latest work documents life in this remote wilderness, both at sea and on the shore, capturing trawlers, foxes, eagles and the grandeur of the scenery. “Aleutian Dreams” can be seen at Charles A Hartman Fine Art in Portland, Oregon, until 27 May. Here: “Roadside Friend”. (Photo by Corey Arnold/Charles A. Harman Fine Art/The Guardian)

Revellers head out in Leeds city centre, which has one of the country's highest infection rates on October 11, 2020. Cities in northern England and other areas suffering a surge in Covid-19 cases may have pubs and restaurants temporarily closed to combat the spread of the virus. (Photo by NB PRESS LTD/The Sun)

UK Big Brother star Chloe Khan washes her Land Rover wearing a bikini and hot pants in Borehamwood, England on September 22, 2016. (Photo by Palace Lee)

Factory landlord Lawrence Taylor (L), portraying a Colour Sergeant from the King's Royal Rifle Corps, part of the Rifles Living History Society, performs a drill with Connor Young (R) of the Queen's Own Royal West Kent Regiment Living History Group as they recreate the life of a First World War soldier at the Eden Valley Museum in Edenbridge in southeast England May 10, 2014. Lawrence has always had an interest in military history and specifically “The Rifles” – his veteran father's WWII regiment. When he became a re-enactor he chose not to re-enact WWII as many of the veterans are still alive, and he felt uncomfortable as he remembers his father would have flashbacks and nightmares about the war. United by a fascination with military history and a fondness for dressing up, groups such as the Rifles Living History Society and the Queen's Own Royal West Kent Regiment Living History Group get together to recreate aspects of life during the First World War. Reuters photographer Luke MacGregor photographed members of the groups, both as they took part in living history events and at their day jobs. (Photo by Luke MacGregor/Reuters)