Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Miss Jamaica Kaci Fennell (L) and Miss Colombia Paulina Vega (L) compete during the swimsuit competition at the 2014 Miss Universe Final at the FIU Arena in Miami, USA, 25 January 2015. (Photo by Rhona Wise/EPA)

Mary Jose Cristerna, a Mexican known as The Vampire Woman, poses for the public to take portraits of her during the annual Venezuela Tattoo International Expo in Caracas, Venezuela, Thursday, January 29, 2015. Tattoo artists from around the world are gathering for the four-day event that also includes under the skin implants and body piercing. (Photo by Ariana Cubillos/AP Photo)

Actress Brittany Snow takes a selfie with a fan at The 2015 MTV Movie Awards at Nokia Theatre L.A. Live on April 12, 2015 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)

A woman swigs from bottles of rum and coke before entering the Coachella Valley Music and Arts Festival in Indio, California April 12, 2015. (Photo by Lucy Nicholson/Reuters)

A Chinese exhibitor checks lighting products at a booth during the China Import and Export Fair, also known as Canton Fair, in the southern Chinese city of Guangzhou October 15, 2015. Around two thirds of exporters at China's largest trade fair expect the slowdown in their markets to persist for at least six months, a Reuters poll has found, with the country expected to announce its slowest economic growth in decades early next week. (Photo by Bobby Yip/Reuters)