A design of Hongik University Seoul is displayed on July 19, 2011 in Maranello, Italy. The Ferrari World Design Contest has been launched by Ferrari in collaboration with Autodesk for 50 prestigious international design schools. The winners will win an internship at Ferrari. (Photo by Vittorio Zunino Celotto/Getty Images)

Sting covers classic ringtones (aka "Stingtones"), and records a personal outgoing message for an audience member to the tune of "Message In A Bottle."