While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Galapagos – Rocking the Cradle: Four major ocean currents converge along the Galapagos archipelago, creating the conditions for an extraordinary diversity of animal life, April 25, 2016. The islands are home to at least 7,000 flora and fauna species, of which 97 percent of the reptiles, 80 percent of the land birds, 50 percent of the insects and 30 percent of the plants are endemic. (Photo by Thomas P. Peschak for National Geographic/World Press Photo)

Children pour cold water on themselves under the control of fitness coach Margarita Filimonova (R) at local kindergarten number 317, with the air temperature at about minus 23 degrees Celsius (minus 9.4 degrees Fahrenheit), in Russia's Siberian city of Krasnoyarsk, February 5, 2013. (Photo by Ilya Naymushin/Reuters)

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Racegoers react as they leave after the second day of the Grand National meeting at Aintree, northern England April 5, 2013. (Photo by Nigel Roddis/Reuters)

ATTENTION: VISUAL COVERAGE OF SCENES OF INJURY AND DEATH

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Participants take part in the annual Great Spitalfields Pancake Race in aid of London's Air Ambulance in London, Britain February 9, 2016. (Photo by Stefan Wermuth/Reuters)

A woman carries a stone cross in a cemetery in the village of Copaciu, southern Romania, on May 2, 2013. As part of a Holy Week tradition, Romanians visit, on Maundy Thursday, the graves of their loved ones, light fires and share food with community members in memory of the departed. Orthodox worshipers celebrate Easter on May 5. (Photo by Andreea Alexandru/ Mediafax)

Masked women shout slogans during a demonstration marking the Latin American Day for Decriminalization of Therapeutic Abortion in Managua, Nicaragua, where abortions are illegal, on September 28, 2012. (Photo by Esteban Felix/Associated Press)