While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

In this September 17, 2010 file photo a little brown bat is photographed in La Crosse Wis. Researchers for the first time found that little brown bats appear to be showing resistance to white-nose syndrome, which has killed millions of bats across North America. (Photo by Peter Thomson/La Crosse Tribune via AP Photo)

The National Thanksgiving Turkey Corn stands by as President Donald Trump speaks during the 73rd annual presentation and pardoning in the Rose Garden at the White House in Washington, November 24, 2020. In the Rose Garden, Trump pardoned the 42-pound turkey named Corn as part of an annual presidential ritual, the sparing of a turkey from American dinner tables on the Thanksgiving holiday. (Photo by Hannah McKay/Reuters)

Proud Boys and Antifa fight after the “Million MAGA March” from Freedom Plaza to the US Capitol in Washington, DC, United States on December 12, 2020. Rally held to back President Donald Trump's unsubstantiated claims of voter fraud in the US election. (Photo by Tayfun Coskun/Anadolu Agency via Getty Images)

A family takes a picture at the Oscar Myer Wienermobile during a visit to “The Flower Fields”, as California opens up from the pandemic, in Carlsbad, California, U.S., March 31, 2021. (Photo by Mike Blake/Reuters)

Kylie Jenner shows off a lot of cleavage in these new photos added to her Snapchat account on Thursday, August 25, 2016. Something that a lot of the 19-year-old reality star's fans pointed out was that her breasts looked larger than normal and she took to Twitter to explain why. Kylie said that she has “never” gotten her breasts done and that they look large because “it's that time of the month”. She even offered to let a fan feel them to prove that they are real! “They will deflate soon. And it will be a sad sad day”, Kylie added. (Photo by Scope Features)

Model Ashley Graham is seen walking in Soho on May 9, 2017 in New York City. (Photo by Raymond Hall/GC Images)

Indian bride takes part in a mass marriage ceremony under chief minister's welfare scheme (Mukhyamantri Kanyadan Yojna) on the occasion of the Basant Panchami festival, in Bhopal, India, 30 January 2020. (Photo by Sanjeev Gupta/EPA/EFE/Rex Features/Shutterstock)