The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A Pakistani monkey handler Naseer Khan plays flute to attract passers by for a monkey show to earn his living in Islamabad, Pakistan, Monday, September 7, 2015. (Photo by B. K. Bangash/AP Photo)

A female hippopotamus named “Mali”, which means Jasmine, eats fruits arranged to look like a cake during her 50th birthday celebration at Dusit Zoo in Bangkok, Thailand September 23, 2016. (Photo by Chaiwat Subprasom/Reuters)

A woman with a snake on her body, taken in Rio de Janeiro, Brazil, April 2017. A holistic therapist uses snakes to massage her clients – claiming it cures depression and even helps victims of abuse. Instead of traditional massaging techniques, Sarah Zaad uses up to six pythons and boa constrictors on brave customers who want to relax or be treated for mental disorders. The flamboyant therapist from Rio de Janeiro, Brazil believes her snakes have a magic touch, which can benefit people by massaging their bodies. (Photo by Kadeh Ferreira/Barcroft Images)

Captain George Ash lies on his back as he prepares to shoot the bowl from the clay pipe held between a blindfolded corporal's teeth. (Photo by Fox Photos/Getty Images). 18th April 1932

Australian actress Joy Smithers poses beside a poster featuring Australian cricketer Brett Lee during the official launch of the AceStar underwear range at Pink Salt on August 19, 2008 in Sydney, Australia. (Photo by Mike Flokis/Getty Images)

A devotee lights oil lamps at a religious ceremony during the Diwali or Deepavali festival at a Hindu temple in Colombo, Sri Lanka October 18, 2017. Diwali, the Hindu festival of lights, marks the triumph of good over evil, and commemorates the return of Hindu deity Rama to his birthplace Ayodhya after victory against the demon king Ravana. (Photo by Dinuka Liyanawatte/Reuters)

Chinese women run with a ball on a snow covered field in Shenyang in China's northeastern Liaoning province during International Women's Day on March 8, 2018. International Women's Day is celebrated on March 8 every year and commemorates the movement for women's rights. (Photo by AFP Photo/Stringer)