«Little Red Riding Hood». “The moment I pulled this sweater out of the drawer for Frankie I knew what I wanted for my picture today. I envisioned the look, the style, and the composition. When working with a 2 year old it is never easy to actually get the shot you want, especially when they decide to skip nap time. But I really like how this one turned out” – Rich. (Photo by Rich)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

Audrey Tautou poses at a photo call during The 66th Annual Cannes Film Festival at at Palais des Festivals on May 14, 2013 in Cannes, France. (Photo by Valery Hache/AFP Photo)

Mr. Olympia Phil Heath poses during a media call ahead of the 2012 IFBB Australian Pro Grand Prix XIII on March 16, 2012 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)

Ecuadorean spontaneous bullfighters participate in a popular bull festival called Las Canteras del Antisana at Pinantura village on the base of the Antisana volcano in Quito, November 28, 2015. (Photo by Guillermo Granja/Reuters)

A female Indian rhinoceros called Maruska eats a vegetable birthday cake on her first birthday celebration at the Plzen Zoo on February 3, 2015 in Plzen, Czech Republic. (Photo by Ladislav Nemec/Isifa)