Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)

A tattoo artist applying ink on a girl's thigh at the 2016 Italian Tattoo Artists at the Palavela on September 17, 2016 in Turin, Italy. (Photo by Stefano Guidi/ZUMA Press/Splash News)

An American flag is visible in the windows of the cupola aboard the International Space Station. Thanks to a bill passed by Texas legislators in 1997 that put in place technical voting procedure for astronauts – nearly all of whom live in Texas – they have the ability to vote from space through specially designed absentee ballots. To preserve the integrity of the secret vote, the ballot is encrypted and only accessible by the astronaut and the county clerk responsible for casting the ballot. (Photo by NASA)

A woman poses for a photographer (not pictured) as a man sits next to her in downtown Catania, Italy April 20, 2016. (Photo by Tony Gentile/Reuters)

A dancer performs during Portuguese designer Teresa Martins for TM Collection during her runway show at the 41st edition of the Portugal Fashion Event in Lisbon, Portugal, 14 October 2017. (Photo by Jose Sena Goulao/EPA/EFE)

A goose attacks an Orthodox believer as he leaves the icy waters of a pond during the celebration of the Orthodox Epiphany holiday in Kiev on January 19, 2018. Thousands of Ukrainian Orthodox Church followers plunged into icy rivers and ponds across the country to mark Epiphany, cleansing themselves with water deemed holy for the day. (Photo by Sergei Supinsky/AFP Photo)