Hardy Dutch swimmers brave the icy North Sea on January 1, 2012 in Scheveningen, Netherlands. A record number of 10,000 people took the plunge in this year's traditional New Year's dip. The high turnout was attributed to the mild weather with a sea temperature of 8 degrees compared to 4 degrees last year. (Photo by Jasper Juinen/Getty Images)

Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

A competitor in fancy dress emerges from muddy water during the Tough Guy Challenge endurance race on January 29, 2012 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan/Getty Images)

“Born in Bellshill, near Glasgow, Scotland, George studied at Blackpool College of Photography before moving to London, where is currently based. George is a multi-faceted talent, equally at home on location or in the studio, working with people, animals, locations or still life. He produces strong and vivid images with a distinctive and unique photographic style. Many of his images have been described as having an other worldly feel”. – Tim Mitchell

The Tribute in Light is seen behind the Empire State Building on September 10, 2011 in New York City. The Tribute in Light is an art installation honoring those who perished in the 9/11 attacks. New York City and the nation are preparing for the tenth anniversary of the terrorist attacks on lower Manhattan which resulted in the deaths of 2,753 people at the World Trade Center. (Photo by Mario Tama/Getty Images)

Kazuo Hirai, President and Group CEO of Sony Computer Entertainment America, presents the Playstation Vita at the Sony Playstation media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)

People walk past a mural depicting Ulster Volunteer Force gunmen in the mainly protestant area of East Belfast on June 23, 2011 in Northern Ireland. The Short Strand and Newtonards Road areas of East Belfast remained mostly peaceful after Protestant and Catholics groups were involved in a stand-off overnight. (Photo by Peter Macdiarmid/Getty Images)

Beyonce Knowles performs at the Glastonbury Festival at Worthy Farm, Pilton on June 26, 2011 in Glastonbury, England. The festival, which started in 1970 when several hundred hippies paid 1 GBP to watch Marc Bolan, has grown into Europe's largest music festival attracting more than 175,000 people over five days. (Photo by Dave Hogan/Getty Images)