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As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

An artist from the state of Telangana reacts to the camera as they wait for their turn to perform during a media preview displaying a glimpse of culture of different parts of India, in New Delhi, India, Thursday, January 22, 2015. The tableaux will be part of the Indian Republic Day parade on Jan. 26. (Photo by Altaf Qadri/AP Photo)

An Indian artist gives the finishing touches to a figure of the elephant-headed Hindu god Ganesha at a workshop ahead of the Ganesh Chaturthi festival in New Delhi on September 15, 2015. The idol is meant for the forthcoming festival Ganesha Chaturthi, a ten-day long event which is celebrated all over India. During the Ganpati festival, that is celebrated as the birthday of Lord Ganesha, idols of the Hindu deity are worshipped at hundreds of pandals or makeshift tents before they are immersed into water bodies. This year, the festival starts on 17 September 2015. (Photo by Sajjad Hussain/AFP Photo)

President Barack Obama speaks to the press in the Briefing Room of the White House April 27, 2011 in Washington, DC. US President Barack Obama released a long form version of his birth certificate after extended criticism by those who do not believe he was born in the United States. (Photo by Brendan Smialowski/Getty Images)

A worker polishes an Oscar statuette at R.S. Owens & Company during a media demonstration February 9, 2012 in Chicago, Illinois. (Photo by Scott Olson/Getty Images)

A Chimpanzee opens its Christmas presents at ZSL Whipsnade Zoo on December 17, 2013 in Bedfordshire, England. (Photo by Tony Margiocchi/Barcroft Media)

Fisherwomen laying barrels with salt in preparation for herring curing, 1937. (Photo by Topical Press Agency)

Sergey, one of the participants of PARTISAN courses, poses for a portrait in an abandoned building in Olgino, St. Petersburg, Russia on November 23, 2016. Sergey came to St. Petersburg from the city of Cheliabinsk to attend an intensive seven-day program. Sergey is a businessman, a traveller and a blogger. His another passion are “men's hobbies”, that's why he participated in the paramilitary courses. (Photo by Alexander Aksakov/The Washington Post)