Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

A student falls asleep as she holds a book containing a portrait of China's late chairman Mao Zedong during a lesson at the Democracy Elementary and Middle School in Sitong town, Henan province December 3, 2013. In a remote part of central China, the day starts at the Democracy Elementary and Middle School with a pre-dawn jog, some revolutionary songs and then an activity long since forgotten at other schools: reciting quotations from Mao Zedong's famed “Little Red Book”. While the ruling Communist Party that Mao led continues to hold him in esteem as the leader of the Communist Revolution, his radical policies and teachings have been largely shelved since his death in 1976 in favour of a pro-market approach that has turned China from a backwater into the world's second biggest economy. The 120th anniversary of Mao's birth is on December 26, 2013. (Photo by Carlos Barria/Reuters)

Somali couple Mohamed Noor (L) and Huda Omar pose for a photograph at their makeshift home during their wedding ceremony in Mogadishu's Rajo camp, Somalia August 17, 2016. Having met two years ago, the pair have just married at Rajo camp, where some 400 families live. Most, like Noor's parents, came here in the early 1990s to flee famine. (Photo by Feisal Omar/Reuters)

A Thai performer puts his head inside a crocodile's mouth during a media preview performance as part of preparation to reopen Samutprakarn Crocodile Farm and Zoo in Samut Prakan province, Thailand, 19 March 2024. (Photo by Rungroj Yongrit/EPA)