While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A giant new exhibition space created by famed graffiti artist Banksy opens to the public on May 3, 2008 in London, England. The disused tunnel beneath Waterloo station has been transformed by 30 artists from around the world. The three day event, tagged as the “Cans festival”, also invites the public to add their own stencil art. (Photo by Jim Dyson/Getty Images)

Alex Plunkett, left, and Sean Hart, both of Arlington, Va., join hundreds participating in the annual International Pillow Fight Day on April 5. Massive pillow fights broke out on the Mall in Washington and in cities around the world. (Photo by Marvin Joseph/The Washington Post)

An Afghan policeman frisks a man while a burqa-cald woman sits in the trunk of a car on a roadside in Herat, Afghanistan, 05 July 2015. At least 18 police, two civilians and 30 rebels were killed in central Afghanistan during three days of fierce fighting, police said on 04 July. The clashes ended 04 July after security forces retook control of nine police checkpoints that had fallen to the rebels. (Photo by Jalil Rezayee/EPA)

Couples take part in the “Love and Challenge Marathon” in Hanoi, Vietnam, 16 August 2015. Fifty couples, who are going to get married, participated in the event which is held the fifth time. This year, the winners of the marathon received a honeymoon trip to Malaysia. (Photo by Luong Thai Linh/EPA)

A Vietnamese woman, wearing the traditional “ao dai” long dress, poses for photos along peach blossom flowers ahead of the Vietnamese “Tet” (Lunar New Year festival), in a field in Hanoi, Vietnam, February 2, 2016. (Photo by Reuters/Kham)

A Chinese tourist wears protective gloves as she holds a baby Siberian tiger as they pose for pictures at the Heilongjiang Siberian Tiger Park on August 16, 2017 in Harbin, northern China. The center is one of two Siberian tiger parks in the Chinese province of Heilongjiang, about 500 kilometers (300 miles) from the border with Russia. It is considered the world's largest for breeding the Siberian, or Amur, tiger which is listed as endangered by the World Wildlife Federation. (Photo by Kevin Frayer/Getty Images)

Performers participate in the Day of the Dead parade on Mexico City's main Reforma Avenue, Saturday, October 28, 2017. Mexico's capital is holding its Day of the Dead parade, an idea actually born out of the imagination of a scriptwriter for the James Bond movie “Spectre”. (Photo by Eduardo Verdugo/AP Photo)