Shepherd Ben Blackmore stands with his flock of Exmoor Horn sheep in Savile Row, London, Britain October 5, 2015. The Campaign for Wool marked the beginning of Britain's national Wool Week on Monday, on one of London's most renowned streets. (Photo by Peter Nicholls/Reuters)

A devotee offers prayers to the setting sun during the "Chhat" festival at Bagmati river in Kathmandu, Nepal November 17, 2015. Hindus in Nepal celebrate "Chhat", a four-day festival that honours the sun god, by praying at sunrise and sunset, and seek blessings for one's family by giving offerings. (Photo by Navesh Chitrakar/Reuters)

A face of a devotee covered with her cloth is pictured as she offers prayers to the rising sun during the "Chhat" festival in Kathmandu, Nepal November 18, 2015. Hindus in Nepal celebrate "Chhat", a four-day festival that honours the sun god by praying at sunrise and sunset and seeking blessings for ones family by giving offerings. (Photo by Navesh Chitrakar/Reuters)

Many powerful photographs have been made in the aftermath of the devastating collapse of a garment factory on the outskirts of Dhaka, Bangladesh. But one photo, by Bangladeshi photographer Taslima Akhter, has emerged as the most heart wrenching, capturing an entire country’s grief in a single image... Photo: Two victims amid the rubble of a garment factory building collapse in Savar, near Dhaka, Bangladesh, April 25, 2013. (Photo by Taslima Akhter)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)