People dressed as a “Chinese Dragon”, swim in water at the Beijing Aquarium on January 5, 2012 in Beijing, China. The new year in Chinese calendar is the year of Dragon which will fall on January 21, 2012. (Photo by ChinaFotoPress/Getty Images)

Afghan children buy breads from a bakery in Fayzabad of Badakhshan province on February 7, 2024. (Photo by Omer Abrar/AFP Photo)

A group of Ashkenazi jews in Jerusalem. (Photo by Hulton Archive/Getty Images). Circa 1885

An x-ray of a woman drinking, taken by British artist and photographer Hugh Turvey in London, England. (Photo by Hugh Turvey/SPL/Barcroft Media)

Meerkats at ZSL (Zoological Society of London) London Zoo received an early Christmas gift from their keepers of home-made crackers filled with meal worms and locusts on December 17, 2009 in London, England. (Photo by Oli Scarff/Getty Images)

Models wait backstage during Ukrainian Fashion Week in Kiev, March 17, 2016. (Photo by Gleb Garanich/Reuters)

A Taliban fighter jumps into the vehicle after praying at Deh Bori square in Kabul, Afghanistan on October 18, 2021. (Photo by Zohra Bensemra/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.