For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Li Tingting, second from right, laughs as she is lifted off the ground by her wife Teresa Xu, right, outside of a beauty salon where the two were preparing for their wedding as clerks from an adjacent shop look on in Beijing, Thursday, July 2, 2015. Li, a 25-year-old prominent women's rights activist who was released from detention in April, held the wedding ceremony with her partner Teresa on Thursday and announced their marriage in an effort to push for LGBT (lesbian, gay, bisexual, and transgender) rights in China. (Photo by Mark Schiefelbein/AP Photo)

Brides-to-be participate in the "Running of the Brides" race in a park in Bangkok November 28, 2015. A hundred husbands and wives-to-be wore their wedding dresses and running shoes and competed in an event for a combined prize worth 1 million Thai baht ($27,928), according to the organisers. (Photo by Athit Perawongmetha/Reuters)

After their wedding ceremony, groom and bride, Nathan Mauger, Connie Young with family and friends, toast to the solar eclipse from the Rose Garden in Manito Park, Monday, August 21, 2017, in Spokane, Wash. (Photo by Colin Mulvany/The Spokesman-Review via AP Photo)

Peng Jing, 24, attends her wedding photography shoot after the lockdown was lifted in Wuhan, capital of Hubei province and China's epicentre of the novel coronavirus disease (COVID-19) outbreak, April 15, 2020. (Photo by Aly Song/Reuters)

Pinky Ghelani and Suzzy Wokabi watch a TV broadcast of Britain's Prince Harry and Meghan Markle's royal wedding at the Windsor golf and country club in Nairobi, Kenya May 19, 2018. (Photo by Thomas Mukoya/Reuters)

Mangli Munda poses on her wedding day with a stray dog in Jharkhand, India on August 30, 2014. An 18-year-old Indian girl has married a stray dog as a part of a tribal ritual designed to ward off an evil spell. Village elders hastily organised the wedding between Mangli Munda and the canine as the teenager is believed to be bringing bad luck to her community in a remote village in Jharkhand state. Mangli's father Sri Amnmunda agreed and even found a stray dog named Sheru as a match for his daughter. And while Mangli was a hesitant bride, she believes that the ceremony will help ensure that her future human husband will have a long life. (Photo by Barcroft Media/ABACAPress)