Alicia Finn-O’Shea, 10, talks to Chelsea Pensioners on the Mall during the Queen's Platinum Jubilee celebrations in London, United Kingdom on June 2, 2022 (Photo by Antonio Olmos/The Observer)

Flight crews of German airliner Lufthansa wear traditional Bavarian folk dress during a photocall to celebrate Oktoberfest at Munich Airport Franz-Joseph-Strauss International on September 15, 2022 in Erding, Germany. Lufthansa cabin crew will dress in the Bavarian traditional costume “Blaudruck Dirndl“ and “Lederhose” on several international flights during the Oktoberfest who kicks off this coming weekend and will run for three weeks. (Photo by Alexander Hassenstein/Getty Images)

Hotel staff demonstrates “Lantern Dining Experience”, which enables diners to enjoy meals while protecting themselves against the spread of the coronavirus disease (COVID-19) at Hoshinoya Tokyo in Tokyo, Japan, February 2, 2022. The lantern-shaped transparent partitions are created by Japan’s traditional craftsman and guests staying at the hotel who pay 30,000 yen (about 260 USD) as venue charge can invite others to dine with them under the partitions. (Photo by Kim Kyung-Hoon/Reuters)

Portugal's Cristiano Ronaldo poses for a photo with Giuliana, a fan from Brazil, as he arrives with the Portuguese team at Lisbon airport to depart for the World Cup in Qatar, Friday, November 18, 2022. (Photo by Armando Franca/AP Photo)

A child stops by a large print at a photographic memorial for those killed in the confrontation between Ukraine's military and the pro-Russia separatist forces in Sievierodonetsk, Luhansk region, eastern Ukraine, Wednesday, February 23, 2022. Ukraine urged its citizens to leave Russia, and Europe braced for further confrontation Wednesday after tensions escalated dramatically when Russia's leader received authorization to use military force outside his country and the West responded with a raft of sanctions. (Photo by Vadim Ghirda/AP Photo)

A man takes a photo of a radio antenna that's part of the Atacama Large Milimeter Array Observatory on March 12, 2013 at Llano de Chajnantor, about 43 miles (70 kilometers) from San Pedro de Atacama, Chile. The $1.5 billion ALMA facility, which had its official inauguration on March 13, is considered the world's most expensive ground-based observatory. (Photo by Felipe Trueba/EPA)

An Egyptian horse owner cares for one of his animals at stables in Giza near the capital on May 26, 2024. (Photo by Khaled Desouki/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)