In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

International film actress Gillian Anderson pictured on the rooftop of the Ritz-Carlton Hotel overlooking Red Square in a British Airways Business Class seat to launch the British Airways long haul service on the London – Moscow route on March 6, 2012 in Moscow, Russia. (Photo by Gareth Cattermole/Getty Images For British Airways)

The head of a decapitated rooster is pictured after a rooster run, during celebrations in honour of San Juan Bautista in San Juan de Oriente town, Nicaragua, June 26, 2015. The rooster runs, where horse-riders try to pull the head off live roosters, symbolize the beheading of John the Baptist. (Photo by Oswaldo Rivas/Reuters)

A Muslim woman takes a picture of a man in the water of the Mediterranean sea in Tel Aviv during Eid al-Fitr, which marks the end of the holy month of Ramadan July 19, 2015. Thousands of Palestinians used permits given by the Israeli authorities allowing many to enjoy the beaches along Israel's Mediterranean shoreline during the Eid al-Fitr holiday. (Photo by Baz Ratner/Reuters)

A protester holding a torch runs past police (not pictured) trying to stop the protesters from marching in a rally organised by a 30-party alliance led by a hardline faction of former Maoist rebels, who are protesting against the draft of the new constitution, in Kathmandu August 15, 2015. The group says that the draft is not inclusive and does not protect the rights of the marginalised and underprivileged groups in the country. (Photo by Navesh Chitrakar/Reuters)

A hand out picture released by Queensland police on November 7, 2016 shows a police officer taking care of a baby koala in Brisbane Australian police made one of their more unusual finds when they uncovered a baby koala hidden in the bag of a woman they stopped in the street. (Photo by AFP Photo/Queensland Police)

Nadeea Volianova the Russian Pop Star's bizarre, naked New Years “Art Installation” featuring an American flag, the named Putin and Trump in huge letters and the singer wearing a space helmet and not much else, Art Threat Gallery, Las Vegas, NV on December 29, 2016. (Photo by S_bukley/Splash News and Pictures)