While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A singer drinks from a huge bowl of beer on-stage as he pays tribute to the customers after performing at an entertainment club in Beijing, on May 8, 2014. (Photo by Jason Lee/Reuters)

Impala pictured in the Kruger National Park on December 7, 2007 in Mpumalanga, South Africa. (Photo by Warren Little/Getty Images)

A tourist stands at an edge of the singing sand, the 150-metre-high by three-kilometre-long dune that generates a low-pitched, organ-like rumble in dry weather, in Altyn-Emel national park in Almaty region, Kazakhstan, May 12, 2016. (Photo by Shamil Zhumatov/Reuters)

A handout picture provided by Solar Impulse on 18 March 2015 shows the Swiss solar-powered plane Solar Impulse 2, HB-SIB, taking off with Swiss explorer Andre Borshberg on board for the third leg Ahmedabad to Varanasi, of the Round-The-World, in Ahmedabad, India, 18 March 2015. Swiss explorers Bertrand Piccard and Andre Borschberg attempt to circumnavigate the world flying with an aircraft, with a 72 metres wingspan, powered only by solar energy without a drop of fuel. (Photo by EPA/Solar Impulse)

A Muslim pilgrim makes his way to Hera cave, where Muslims believe Prophet Mohammad received the first words of the Koran through Gabriel, at the top of Mount Al-Noor during the annual haj pilgrimage in the holy city of Mecca, September 21, 2015. (Photo by Ahmad Masood/Reuters)

Children pat an elephant at the mobile Diva circus in the town of Molodechno, some 70 kilometers northwest of Minsk on September 3, 2015. (Photo by Sergei Gapon/AFP Photo)

In this April 23, 2015 photo, friends Jia Haixia, left, and Jia Wenqi work to plant a tree in a field in Yeli village near Shijiazhuang city in northern China's Hebei province. For the past 13 years, Jia Wenqi, who has no arms, and Jia Haixia, who is blind, have worked together to plant and water more than 12,000 trees near their village. (Photo by Helene Franchineau/AP Photo)