A Brazil fan enjoys the atmosphere prior to the 2014 FIFA World Cup Brazil Semi Final match between Brazil and Germany at Estadio Mineirao in Belo Horizonte, Brazil, on Jule 8, 2014. (Photo by Robert Cianflone/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Animals destined for the stage of Radio City Music Hall in New York on November 13, 1986 are led to the stage door by their co-stars, the Rockettes dancers. A variety of animals, including camels, sheep and donkeys, will star in an annual Christmas production. (Photo by G. Paul Burnett/AP Photo)

American Yoga teacher Dashama poses on a Yoga-board during a preview of the 46th International Boat Fair in Duesseldorf January 16, 2015. The BOOT 2015 watersports fair, with more than 1,600 international exhibitors will run in Duesseldorf from January 17 to January 25. (Photo by Ina Fassbender/Reuters)

Arizona Cardinals cheerleader Claire Thorton, center, smiles as Air Force Capt. Eric Straub proposes to her during the first half of an NFL football game against the Washington Redskins, Sunday, October 12, 2014, in Glendale, Ariz. Thorton accepted the proposal. (Photo by Rick Scuteri/AP Photo)

A woman dressed up as a zombie participates in a zombie walk in Stockholm, Sweden on August 19, 2017. (Photo by Jonathan Nackstrand/AFP Photo)

In this July 9, 2016 file photo, girls jump from a diving platform into the Geneva Lake and enjoy sunny and warm weather, in Villeneuve, Switzerland. After nearly 90 years, women can legally swim topless in Geneva’s lake and Rhone River without running the risk of a fine. Geneva’s regional council has voted to modify a 1929 ordinance that banned women from swimming topless in the city’s main natural waterways, though the change doesn’t apply to public swimming pools or swimming totally naked. Nicolas Bolle, an official with Geneva’s security department, on Thursday, April 6, 2017 confirmed the council’s action a day earlier. (Photo by Jean-Christophe Bott/Keystone via AP Photo)

Gigi Hadid attends “Rei Kawakubo/Comme des Garcons: Art Of The In-Between” Costume Institute Gala – Arrivals at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Carlo Allegri/Reuters)