Heidi Klum, dressed as a werewolf, performs a dance from Michael Jackson's "Thriller" video her 18th Annual Halloween Party at Moxy Times Square on Tuesday, October 31, 2017, in New York. (Photo by Evan Agostini/Invision/AP Photo)

Russian President Vladimir Putin speaks via video call during a news conference in Moscow, Russia, Thursday, December 17, 2020. This year, Putin attended his annual news conference online due to the coronavirus pandemic. (Photo by Alexander Zemlianichenko/AP Photo)

Final-year student Alina Repkina prepares for a livestream of the Last Bell ceremony for school leavers at secondary school No 11 in Rostov-On-Don, Russia on May 30, 2020. It is the first time in Russia that such ceremonies have been held via video link due to the coronavirus lockdown restrictions. (Photo by Valery Matytsin/TASS)

Attendees Rosalia Rohwer and Jennifer Salenger dress up as characters from the game “Just Dance” at E3, the world's largest video game industry convention in Los Angeles, California on June 12, 2018. (Photo by Mike Blake/Reuters)

American singer and songwriter Kacey Musgraves performs onstage during the 2021 MTV Video Music Awards at Barclays Center on September 12, 2021 in the Brooklyn borough of New York City. (Photo by John Shearer/MTV VMAs 2021/Getty Images for MTV/ViacomCBS)

A column of sand and front of clouds are seen by dash cam as the car drives near a tornado in Dragalina, Calarasi county, Romania April 30, 2019 in this still image taken from a video obtained from social media. (Photo by Alexandra Puscasu via Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.