“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Tibetan students play at a class break at the Xiangnong primary school on April 15, 2005 in Kangding County of Ganzi Tibetan Autonomous Prefecture, Sichuan Province, southwest China. There is only one teahcer in the Tagong Village, 12 Tibetan students get free education from him in Xiangnong primary school. (Photo by China Photos/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

“A prototype lunar lander was destroyed on August 9, 2012, at Kennedy Space Center during its first free flight”. – James Dean via Florida Today

Photo: Morpheus Ground Level Hot Fire. Photo Date: April 2nd 2012. Location: VTB Flight Complex; Photographer: Joe Bibby

U.S. Army Sgt. Patricia Foust receives a free Christmas tree on December 7, 2011 at Fort Carson in Colorado Springs, Colorado. More than 600 soldiers and military families at the base chose trees as part of the annual Trees for Troops program. (Photo by John Moore/Getty Images)