In this November 17, 2014 photo, Pancho, a domesticated huitia, confronts a camera, in Bainoa, Cuba. With their rope-like, dark tails, long front teeth, and whiskers that appear to be vibrating, huitias look like giant rats. They measure nearly a foot long (about 30 centimeters), with the largest ones weighing in bigger than a small dog. (Photo by Ramon Espinosa/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Sichuan Opera performer Wu Yonghong, 26 years, of the Jinyuan Opera Company performs for villagers at the Dongyue Temple on May 2, 2016 in Cangshan, Sichuan province, China. Sichuan opera is a vibrant, centuries-old tradition that showcases the joys and challenges of daily life in rural China with tales of love, tradition, and family honor. Photo by Kevin Frayer/Getty Images)

A woman carries a water pump to work on February 11, 2017 in Almolonga, Guatemala. The Mayan town in the western highlands district of Quetzaltenango has surged in prosperity in recent years with high-productivity vegetable farming, exporting much of its excess crops to neighborning El Salvador. (Photo by John Moore/Getty Images)

“A guide horse is an experimental mobility option for blind people who do not wish to or cannot use a guide dog. They are provided by The Guide Horse Foundation, founded in 1999 to provide miniature horses as assistance animals to blind users living in rural environments”. – Wikipedia

Photo: Shari Bernstiel, of Lansdale, Pennsylvania is helped along the sidewalk by Tonto, her guide horse March 19, 2004 in Lansdale, Pennsylvania. Tonto, a minature horse who went through one year of training, acts as Sheri's seeing eye dog and is one of three working guide horses in the United States. (Photo by William Thomas Cain/Getty Images)

Hailey Hanestad thinks nothing about nuzzling up to the animal, called Wiley, and even dozes off with him on her bed. Wiley has been a treasured member of the family since being rescued by Hailey's dad, Rick, three years ago. Today he's thought to be just one of two coyotes in the US that have become domesticated after being born in the wild. Photo: Coyote Wiley sniffs Hailey, 8, at their home. (Photo by Barcroft Media)

Life-sized body cast statues of “Another Place” created by the artist Antony Gormley look out to sea on April 12, 2011 in Crosby, England. Prospective Liberal Democrat candidiate Jack Colbert says the upkeep of the statues costs GBP 250,00 annually and they should be scrapped with the money being spent on frontline services. (Photo by Christopher Furlong/Getty Images)

“The Yao nationality is a government classification for various minorities in China. They form one of the 55 ethnic minority groups officially recognized by the People's Republic of China, where they reside in the mountainous terrain of the southwest and south”. – Wikipedia

Photo: A woman combs her hair at the Huangluo Village of the Yao ethnic group in Guilin, south China's Guangxi Zhuang Autonomous Region, July 15, 2012. The Huangluo Village of the Yao ethnic group locates at the Longji Terraces in Heping Town of Longsheng County in Guilin. Women here have the tradition of keeping long hair. They believe that long hair brings good luck and fortune. The average length of hair of 180 women in the village is 1.7 meters. (Photo by Lu Boan/Xinhua)