“Theyyam”. Preparation for the Theyyam performance in the surroundings of Kasaragod city. Theyyam is a popular ritual dance form of North Kerala, particularly in Kannur and Kasargod districts. The Theyyam represents a mythological, divine or heroic character. Make up of Theyyams is done by specialist. There are different types of face painting for which primarily and secondary colours are used. Therefore it is essential that the makeup man should have perfect knowledge of primary and secondary colour combinations. Sometimes, it takes several hours to paint each face. Photo location: Kasaragod, India. (Photo and caption by Rafal Ziejewski/National Geographic Photo Contest)

A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)

Women with their faces painted as various Hindu deities take part in a celebration a day after the first democratic constitution was announced in Kathmandu, Nepal September 21, 2015. Nepal adopted its first full democratic constitution on Sunday, a historic step for a nation that has witnessed war, a palace massacre and devastating earthquakes since a campaign to create a modern state began more than 65 years ago. (Photo by Navesh Chitrakar/Reuters)

Lali carries balloons to sell on a beach in Mumbai, India, Sunday, October 11, 2015. The United Nations General Assembly marks October 11 as the International Day of the Girl Child, to recognize girls’ rights and the unique challenges girls face around the world. (Photo by Rafiq Maqbool/AP Photo)

Residents with faces covered in ash ride on a motorcycle as Mount Sinabung volcano erupts, in Sukandebi village in Karo Regency, Indonesia's North Sumatra province, Indonesia June 13, 2015, in this photo taken by Antara Foto. (Photo by Rony Muharrman/Reuters/Antara Foto)

People hold up face masks with William Shakespeare's portrait during celebrations to mark the 400th anniversary of the playwright's death in the city of his birth, Stratford-Upon-Avon, Britain, April 23, 2016. (Photo by Dylan Martinez/Reuters)

A member of the USA Knights team is seen wearing a face-like helmet shield during the International Medieval Combat championships at the castle of Belmonte, May 4, 2014, in Belmonte, Spain. The steel armor the knights wear can cost up to $10,000 and weigh 80 pounds. (Photo by Juan Naharro Gimenez/Getty Images)

A woman, with her face covered with colored powders, dances during the Holi Festival of Colors in Lisbon, Sunday, September 15 2013. The festival, which is mainly celebrated during the Hindu spring festival Holi in some regions of India and Nepal, has become popular among people in other communities. (Photo by Francisco Seco/AP Photo)