As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

Berlin-based artist Sebastian Bieniek unfolds the story of a two-faced female in his series of photographs “doublefaced”. Using an eye pencil and lipstick, bieniek simply draws an image of a face onto the side of skin. The sketch includes only one eye: carefully placed hair hides the rest of the face from view, revealing one, moving eye of the model. Blue, brown, awake, and sleeping variations create portraits with unique expressions and an illustrative sensibility. The 22 photographs of the hybrid girl expose her daily routine – drinking coffee, traveling on the train, taking a shower, and smoking cigarettes – capturing the daily life of a female with two faces.

Ali Asair, who has left his family behind and traveled hundreds of kilometers in search for a pasture for his animals, attends to his camel in a pastoralists' settlement in the Bandarbeyla district in Somalia's semi-autonomous region of Puntland, Somalia, 24 March 2017. According to media reports, the United Nations says only 31 percent of 864 million US dollars appeal for a drought-hit Somalia is funded. The UN said the world is facing the largest humanitarian crisis since 1945, adding that more than 20 million people are facing the threat of famine in Somalia, Yemen, South Sudan and Nigeria and 1.4 million children could die from starvation this year. (Photo by Dai Kurokawa/EPA)

Highly commended, mammals: Gelada after the storm – Marco Gaiotti (Italy). “Gelada baboons are the only monkey species in the world that feed on grasses. They are native to the tableland of Ethiopia. Every morning large family groups wander from their sleeping places in the steep rock face, up to 1,000 metres high, to the feeding grounds at the tablelands. This image clearly depicts their feeding strategy: they pull out bunches of grass, sort the stalks and then lift them to their mouth. This shot was taken towards the end of the rainy season after a heavy storm”. (Photo by Marco Gaiotti/2019 GDT European Wildlife Photographer of the Year)

Senji Nakajima sleeps with his Love Doll “Saori” at Love Hotel on June 4, 2016 in Nagano, Japan. Senji Nakajima, 61 years old, lives with his life-size “love doll” named “Saori” in his apartment in Tokyo, Japan. Nakajima, married with two children, who lives away from home for work, first started his life with Saori six years ago. (Photo by Taro Karibe/Getty Images)