To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Men slide in the mud during the Boryeong Mud Festival at Daecheon Beach in Boryeong, South Korea, Saturday, July 22, 2017. The 20th annual mud festival features mud wrestling and mud sliding. (Photo by Ahn Young-joon/AP Photo)

Buddhist monks walk past a statue of comic character the Hulk at Tamru temple in Samut Prakan province, Thailand, March 3, 2016. It’s a sign of changing times for Buddhism in Thailand when one sees temples, including Wat Tam Ru, using U.S. comic superheroes to attract children and teenagers into the religion. (Photo by Chaiwat Subprasom/Reuters)

A mermaids swims during MerMagic Con at the Freedom Aquatic Center in Manassas, Virginia on August 7, 2021. MerMagic Con is advertised as the largest Mermaid convention in the world. Some parts of the convention are based on modeling and looks like the Miss Mermaid USA Pageant. The Society of Fat Mermaids looks to bring together plus size people and promote the idea that anyone can become a mermaid. Becoming a mermaid is not cheap, most merfolk spend thousands of dollars on their tail and outfit. Most tails are custom made out of silicone and others are foam and fabric. (Photo by Joseph Prezioso/AFP Photo)

A man standing on the first cables during the construction of the Golden Gate Bridge with the Presidio and San Francisco in the background, San Francisco, California, 1935. (Photo by Underwood Archives/Getty Images)