Buddhist monks walk past a statue of comic character the Hulk at Tamru temple in Samut Prakan province, Thailand, March 3, 2016. It’s a sign of changing times for Buddhism in Thailand when one sees temples, including Wat Tam Ru, using U.S. comic superheroes to attract children and teenagers into the religion. (Photo by Chaiwat Subprasom/Reuters)

Thai officials arrive for morning alms as part of celebrations for the 68th birthday of Thai King Maha Vajiralongkorn Bodindrade​bayavarangkun, at Sanam Luang in Bangkok, Thailand, 28 July 2020. (Photo by Diego Azubel/EPA/EFE)

A mermaids swims during MerMagic Con at the Freedom Aquatic Center in Manassas, Virginia on August 7, 2021. MerMagic Con is advertised as the largest Mermaid convention in the world. Some parts of the convention are based on modeling and looks like the Miss Mermaid USA Pageant. The Society of Fat Mermaids looks to bring together plus size people and promote the idea that anyone can become a mermaid. Becoming a mermaid is not cheap, most merfolk spend thousands of dollars on their tail and outfit. Most tails are custom made out of silicone and others are foam and fabric. (Photo by Joseph Prezioso/AFP Photo)

Costumed attendees participate in the Dragon Con Parade, during the annual science fiction, pop culture and fantasy convention in Atlanta, Georgia, USA, 02 September 2023. Thousands of attendees, some costumed, crowd downtown Atlanta for the annual Labor Day Weekend gathering. (Photo by Erik S. Lesser/EPA/EFE)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.