A Houthi follower with fake blood on his clothes lies on the ground to represent a victim as others perform a war dance during a ceremony marking the first anniversary of the Houthi movement's takeover of Yemen's capital Sanaa September 21, 2015. (Photo by Khaled Abdullah/Reuters)

An abortion rights demonstrator covered in fake blood during an “Abortion is Freedom” rally outside the US Supreme Court in Washington, D.C., US, on Monday, July 4, 2022. Last month the Supreme Court overturned the 1973 Roe v. Wade decision and wiped out the constitutional right to abortion, leaving it to individual states to decide whether abortions are allowed. (Photo by Ting Shen/Bloomberg via Getty Images)

A guard follows participants down a hallway in “Squid Game: The Trials”, an in-person interactive competition experience based on the Netflix show “Squid Games”, on December 20, 2023 in Los Angeles, California. At “Squid Game: The Trials” in Los Angeles, fans of all ages can relive the most emotional moments of Netflix's South Korean hit show – but there is a lot less blood and no one wins any prize money. (Photo by Robyn Beck/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.