Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Members of the Russian Red Army Choir perform at Water Front Theatre in Beirut September 13, 2014. (Photo by Jamal Saidi/Reuters)

Pigeons walk in front of the Russian Foreign Ministry building (C) in Moscow on April 8, 2024. Russian Foreign Minister Sergei Lavrov will visit Moscow's key diplomatic and economic partner China on April 8-9, his Ministry said in a statement. (Photo by Alexander Nemenov/AFP Photo)

Model Cara Delevingne is surrounded by photographers as she arrives to attend German designer Karl Lagerfeld's Spring/Summer 2016 women's ready-to-wear collection show for fashion house Chanel at the Grand Palais which is transformed into a Chanel airport during the Fashion Week in Paris, France, October 6, 2015. (Photo by Charles Platiau/Reuters)

Models painted in camouflage colours to blend in with the background pose for Chinese artist Liu Bolin's artwork “Dongji”, or Winter Solstice, on the second day after China's capital Beijing issued its second ever “red alert” for air pollution, in Beijing, China, December 20, 2015. In this artwork, Liu wants to express his concerns about China and its people, including air pollution problem, Liu told Reuters. (Photo by Kim Kyung-Hoon/Reuters)

In this December 22, 2015, photo, Rayani Air flight crews prays before departure at Kuala Lumpur International Airport 2 in Sepang, Malaysia. Malaysia's Rayani Air took to the skies over the weekend with a clear bailiwick. It is the country's first Islamic airline, offering flights that adhere to Islamic rules including prayers, no-alcohol, no-pork meals, and a strict dress code for Muslim female flight attendants. (Photo by Joshua Paul/AP Photo)