A glitter rainbow mini dress, worn by Taylor Swift in her “End Game” music video, and other outfits in the William Morris Gallery in London, United Kingdom on March 31, 2023 unveils an exhibition of fashion designer Ashish. (Photo by Guy Bell/Alamy Live News)

A major new exhibition exploring the irresistible force of cuteness in contemporary culture at Somerset House, London on January 24, 2024. From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. (Photo by Paul Quezada-Neiman/Alamy Live News)

A young man shows off his new Sony PlayStation Vita portable gaming device that he just bought at the Sony Store during the official German launch of the new Vita on February 21, 2012 in Berlin, Germany. Several hundred video gaming enthusiasts waited hours in line to be among the first to buy the new device. (Photo by Sean Gallup/Getty Images)

Jonny Joo, 23, visits derelict malls, stations, towers and other places because they remind him of Silent Hill – a psychological horror video game which was made into a film. “When I first started exploring places, so many would remind me of the game. It was a world I was kind of obsessed with because of how dark and eerie it looked”, Joo said. His book, titled “Empty Spaces”, will feature 116 images and is being released this week. Photo: A glass-walled corridor at Cleveland's abandoned aquarium in Ohio. (Photo by Jonny Joo/Barcroft Media)

Australian cosplay enthusiast Sunni Daniele dressed up as his favourite character from either animation, comic or video game poses for a photograph during Oz Comic Con in Sydney, Australia, 27 September 2015. Cosplay is a combination of the words 'costume' and 'play' where fans dress up as their favourite Japanese comic characters. (Photo by Dan Himbrechts/EPA)

There isn’t exactly a college out there for face painting so Elsa Rhae Pageler‘s talent is as raw as it comes. Perhaps what’s even more amazing is that the video editor and producer from Kansas City graduated with a degree in Film and Media Studies and only does face painting and airbrushing as a side job. An application may take anywhere from 1 to 3 hours and apart from outside gigs, she features video tutorials on her YouTube channel showing how she paints herself to recreate video game and fictional characters. Photo: “Face Palm”. (Photo by Elsa Rhae Pageler)

The eighth annual Nipponbashi Street Festa stamped Osaka March 20, 2012 (Nipponbashi is Osaka’s geek district – much like Akihabara is for Tokyo). Cosplayers turned up in colourful outfits, dressing as characters from their favourite manga, anime, and video games. The street was closed to cars, and otaku flooded the streets, snapping pics, cosplaying, and hanging out.