A prototype battery-powered plane, called Greased Lightning or GL-10 is pictured flying at NASA's Langley Research Center in this undated handout photo obtained by Reuters May 1, 2015. The plane, which has 10 engines and can take off like a helicopter and fly efficiently like an aircraft, is currently in the design and testing phase. (Photo by Reuters/NASA)

NFL player Rob Gronkowski, of the New England Patriots, from second left, accepts the best comeback athlete award with his brothers, NFL free agent Chris Gronkowski and former NFL player Dan Gronkowski at the ESPY Awards at the Microsoft Theater on Wednesday, July 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP Photo)

Demonstrators hold masks depicting Colombian citizen Mile Virginia, who was murdered along with photojournalist Ruben Espinosa and three other women, during a protest in Mexico City, August 16, 2015. Espinosa, a prominent Mexican news photographer was among five people found dead in a middle-class neighborhood of the capital on July 31, 2015. Espinosa, who worked for the weekly magazine Proceso and the photo agency Cuartoscuro, had sought shelter in Mexico City earlier this summer saying he had been followed and threatened in the eastern state of Veracruz. (Photo by Tomas Bravo/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Libya's leader Muammar Gaddafi attends a meeting with Italian President Giorgio Napolitano at the Quirinale Palace on June 10, 2009 in Rome, Italy. Colonel Gaddafi is in Rome to attend a meeting of G8 Development Ministers. (Photo by Franco Origlia/Getty Images). ROME – JUNE 10

Astronaut Edwin E. Aldrin Jr. walks near the Lunar Module during the Apollo 11 extravehicular activity July 20, 1969 on the Moon. (Photo by NASA/Newsmakers)

Schoolchildren perfom during celebrations to mark 35 years of Zimbabwe's Independence at the National sports stadium in Harare, Saturday, April 18, 2015. President Robert Mugabe, 91, the central figure in Zimbabwean politics 35 years after Independence from Britain, has led the country since 1980. (Photo by Tsvangirayi Mukwazhi/AP Photo)

Reenactors playing the roll of Kentucky volunteers, fighting for the United States, fire muskets during a reenactment of the Battle of New Orleans in the War of 1812, marking its bicentennial in Chalmette, Louisiana, January 10, 2015. The participants, some of whom have travelled thousands of miles to join in the event, recreated the five clashes that comprise the battle, which some historians say was key in making the British honor the terms of a peace treaty signed in late 1814. (Photo by Lee Celano/Reuters)