Cosplay fans attend the Animation Comic Games (ACG) Culture Festival in Xi'an, capital of northwest China's Shaanxi Province, May 28, 2017. The festival kicked off on Saturday, attracting lots of cosplay fans. (Photo by Liu Xiao/Xinhua)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)

Gina Labianca (L) tries on a super woman outfit as Charlie Lucas tries a snow white Costume at the Halloween MegaStore Miami Beach on October 21, 2011 in Miami Beach, Florida. The megastore is a temporary location for the store which opened for the holiday to sell costumes, masks and other items to people needing to dress up for the evening of October 31 when costumed people around the world observe the day. (Photo by Joe Raedle/Getty Images)

Charlize Theron arrives at the Oscars on Sunday, February 28, 2016, at the Dolby Theatre in Los Angeles. (Photo by Matt Sayles/Invision/AP Photo)

Hungarian model Barbara Palvin arrives for the 2019 CFDA fashion awards at the Brooklyn Museum in New York City on June 3, 2019. (Photo by Angela Weiss/AFP Photo)

Drag queens Maude Boate, Anita Wiglit and Kita Mean pose for a photograph before boarding the NSW TrainLink Silver City Stiletto train at Central station in Sydney, Australia, 12 September 2019. Drag queens and kings will travel to the outback NSW town of Broken Hill to attend the annual Broken Heel festival, paying homage to the iconic Australian film “Priscilla, Queen of the Desert”. (Photo by James Gourley/AAP)

A traffic light is seen next to the Pink Supermoon in Frankfurt, Germany, April 8, 2020. (Photo by Kai Pfaffenbach/Reuters)

Iggy Azalea (L) and Ariana Grande perform onstage during the 2014 Billboard Music Awards held at MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Michael Tran/FilmMagic)