In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

A sun bear is offered chocolate by a visitor in its enclosure at a zoo in Bandung on January 18, 2017. Animal rights activists on January 18 demanded the closure of an Indonesian zoo after skeletal sun bears were pictured begging for food from visitors and eating their own dung. (Photo by Timur Matahari/AFP Photo)

Men slide in the mud during the Boryeong Mud Festival at Daecheon Beach in Boryeong, South Korea, Saturday, July 22, 2017. The 20th annual mud festival features mud wrestling and mud sliding. (Photo by Ahn Young-joon/AP Photo)

A person poses on the track during a fashion competition at the Durban July horse racing event in Durban, South Africa, July 2, 2016. (Photo by Rogan Ward/Reuters)

Revelers throw a woman to the air during the opening and the firing of the “Chupinazo” rocket which starts the 2014 Festival of the San Fermin Running of the Bulls on July 6, 2014 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway entitled “The Sun Also Rises”, involves the daily running of the bulls through the historic heart of Pamplona to the bull ring. (Photo by Pablo Blazquez Dominguez/Getty Images)

“Honorable Mention”. An Indian rhinoceros, far from home and stuck inside with late-winter blues at the Toronto zoo. Photo location: Toronto, Ontario, Canada. (Photo and caption by Stephen De Lisle/National Geographic Photo Contest)

India: A sweeper cleans the side of a road near a replica of the Eiffel Tower amid heavy fog in the early morning in the northern Indian city of Chandigarh January 18, 2010. (Photo by Ajay Verma/Reuters)

Members of Japanese idol group Kamen Joshi (Masked Girls) pose for a photo after a rehearsal for a concert at their theatre in Tokyo's Akihabara district, Japan March 17, 2016. For countless girl and pop-idol bands in Japan, standing out from the crowd can be daunting, but one group – “Kamen Joshi” – seems to have found the answer by hiding behind masks. The Tokyo-based all female band has 18 members, split into three groups that perform across Japan and elsewhere in Asia. (Photo by Toru Hanai/Reuters)