British Alex Yee looks exhausted after the men's individual triathlon race at the Paris 2024 Olympic Games, on Wednesday 31 July 2024 in Paris, France. (Photo by Tom Jenkins/The Guardian)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A model poses prior the Etam show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 26, 2017 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)

A dog is seen at the entrance of a house in the flooded residential area of Villeneuve-Saint-Georges, near Paris, France January 26, 2018. The Paris region has been deeply affected by the floods that hit the country over the past week, but in Paris, it was business as usual. (Photo by Christian Hartmann/Reuters)

Rihanna attends the Balmain show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on February 27, 2014 in Paris, France. (Photo by Dennis Leupold/The Guardian)

French actress Audrey Tautou arriving to the Balmain show as part of Paris Fashion Week Fall/Winter 2020/2021 on February 28, 2020 in Paris, France. (Photo by Meryl Curtat/SIPA Press)