A stray cat walks in front of a ballot box at a polling station for Turkish citizens living abroad, as part of the second round of the Turkish presidential election, at the Turkish Embassy in Cairo, Egypt on May 22, 2023. (Photo by Amr Abdallah Dalsh/Reuters)

A Ukrainian serviceman of the 47th “Magura” Separate Mechanized Brigade plays with a cat, which his unit evacuated from a frontline, amid Russia's attack on Ukraine, at undisclosed location in Donetsk region, Ukraine on February 8, 2024. (Photo by Alina Smutko/Reuters)

A tourist poses next to a tiger before officials start moving tigers from Thailand's controversial Tiger Temple, a popular tourist destination which has come under fire in recent years over the welfare of its big cats in Kanchanaburi province, west of Bangkok, Thailand, May 30, 2016. Wildlife authorities raid a Buddhist temple that has more than 100 tigers, taking away three cats and vowing to confiscate scores more in response to global pressure over wildlife trafficking. (Photo by Chaiwat Subprasom/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

Mikhail Baburin, 66, talks to his cat Marquis at his house in the remote Siberian village of Mikhailovka, Krasnoyarsk region, Russia, December 5, 2016. Baburin, a former Navy man, barge worker and employee of a military plant in Krasnoyarsk, is the last inhabitant of Mikhailovka, which was founded in the 19th century by migrants from Russia's Mordovia region. He moved in 2000 to Mikhailovka where he was born and has lived there all alone for the last 10 years with only domestic animals. (Photo by Ilya Naymushin/Reuters)

People view live owls at, Owl's Forest which is located on the bottom floor of a building along a bustling street in the Harajuku area on Friday November 04, 2016 in Tokyo, Japan. Visitors can pet owls at the business. It is located next to one of Tokyo's many cat cafes. (Photo by Matt McClain/The Washington Post)