A BASE jumper is pictured against the skyline shrouded in a thick haze during the Kuala Lumpur Tower International Jump in Kuala Lumpur, Malaysia, 02 October 2015. More than 100 BASE jumpers take part in this extreme sport event, which enters its 15th year. The haze hovering over Malaysia is caused by the ongoing plantation and forest fires in the nearby Indonesian provinces of Sumatra and Kalimantan. (Photo by Fazry Ismail/EPA)

A commuter gestures to Boris Johnson as he rides across Vauxhall Bridge in London, England on November 19, 2015. The London mayor was opening a cycle superhighway. (Photo by John Stillwell/PA Wire)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A performer wearing costumes walk on stilts before a show during a lantern fair at the beginning of Chinese Lunar New Year, in Xi'an, Shaanxi province, February 11, 2016. (Photo by Reuters/Stringer)

A giant Santa Claus, created and worn by local artist Ed Terrell, 66, walks home with his son and assistant, Rupanuga, 18, following a ceremony to decorate a scraggly Christmas tree with a single red Bulb in Reading, Pennsylvania, December 7, 2014. A ceremony to decorate the scraggly Christmas tree in Reading, Pennsylvania with a single red bulb, much like Charlie Brown's tree in the animated holiday classic, was postponed to Sunday from Saturday because of rain and cold temperatures, officials said. Officials decided to hold a re-dedication ceremony, which will include a Spanish and English reading from the movie's screenplay, and decorate it with a single red bulb, as in the 1965 animated television special, “A Charlie Brown Christmas”. (Photo by Mark Makela/Reuters)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Riot police arrest an anti-government protester in Ouagadougou, capital of Burkina Faso, October 30, 2014. Thousands of protesters marched on Burkina Faso's presidential palace after burning the parliament building and ransacking state television offices on Thursday, forcing President Blaise Compaore to scrap a plan to extend his 27-year rule. Emergency services said at least three protesters were shot dead and several others wounded by security forces when the crowd tried to storm the home of Compaore's brother. Security forces also fired live rounds and tear gas at protesters near the presidency in the Ouaga 2000 neighborhood. (Photo by Joe Penney/Reuters)

Ebiowei, 48, carries an empty oil container on his head to a place where it would be filled with refined fuel at an illegal refinery site near river Nun in Nigeria's oil state of Bayelsa November 27, 2012. Locals in the industry say workers can earn $50 to $60 a day. Thousands of people in Nigeria engage in a practice known locally as “oil bunkering” – hacking into pipelines to steal crude then refining it or selling it abroad. The practice, which leaves oil spewing from pipelines for miles around, managed to lift around a fifth of Nigeria's two million barrel a day production last year according to the finance ministry. (Photo by Akintunde Akinleye/Reuters)