Elaine Vandiver shares a moment with a two-year old alpaca as they touch noses as she washes him at her farm at 1560 Stateline Road Monday, May 11, 2015, in Walla Walla, Wash. (Photo by Michael Lopez/Walla Walla Union-Bulletin via AP Photo)

An officer wipes sweat off the face of a Chinese People's Liberation Army (PLA) honor guard soldier as they rehearse for a welcoming ceremony for New Zealand's Governor-General Sir Jerry Mateparae at the Great Hall of the People in Beijing, Tuesday, July 21, 2015. (Photo by Mark Schiefelbein/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A girl carries a rifle as she attends a rally by followers of the Shi'ite Houthi movement commemorating the death of Imam Zaid bin Ali in Sanaa, Yemen October 26, 2016. (Photo by Khaled Abdullah/Reuters)

Women wearing traditional hats, known as a non la, sell fruits in Hoi An, Vietnam April 4, 2016. The non la hats are made of readily available materials such as palm leaves, tree bark and bamboo and are visible everywhere in the city, a UNESCO World Heritage site. Hoi An's history as a busy trading port is evident throughout its architecture, a mix of eras and styles, with traditional wooden Vietnamese houses, Chinese temples and French colonial buildings. (Photo by Jorge Silva/Reuters)

A man presents a self-made robot that local media reported is able to carry a person, in Heihe, Heilongjiang province, China, April 5, 2017. (Photo by Reuters/China Daily)

“Freedom”. After the 30 years banning import large motorcycle, in 2007, the Taiwan government reopened the import licensing of the motorcycle displacement over 550 cubic centimeter. Those large bikes, which were never seen before, were strange thought and treated unequally frequently. However, those adversity will not stop those enthusiastic bike riders from chasing the road of freedom. Photo location: Taiwan. (Photo and caption by 火花 羅/National Geographic Photo Contest)

A shop assistant creates a window display in a Next store in central London December 30, 2014. British clothing retailer Next's sales rose 2.9 percent in the run up to Christmas mostly due to online and catalogue purchases, hitting the upper end of its predictions and it said full-year profit would rise by about 11.5 percent. (Photo by Neil Hall/Reuters)