A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

A National Army of Colombia soldier, who was wounded by a mine, swims at a pool in Bello, municipality of Antioquia, March 25, 2015. (Photo by Fredy Builes/Reuters)

Military policemen try to open a path ahead for the funeral of 21-year-old Mohamed Adel, one of the army officers who died in yesterday's Sinai attacks, in Al-Kaliobeya, near Cairo, Egypt, July 2, 2015. Egypt launched air strikes on Islamist militant targets in the Sinai peninsula on Thursday, killing 23 fighters a day after the deadliest clashes in the region in years, security sources said. The sources said those killed had taken part in Wednesday's fighting in which 100 militants and 17 soldiers, including four officers, were killed, according to the army spokesman. (Photo by Mohamed Abd El Ghany/Reuters)

Iranian Arabs who are members of the paramilitary Basij force march in a military parade marking the 35th anniversary of Iraq's 1980 invasion of Iran, in front of the shrine of late revolutionary founder Ayatollah Khomeini, just outside Tehran, Iran, Tuesday, September 22, 2015. (Photo by Vahid Salemi/AP Photo)

Japan's Self-Defence Forces' women's personnel march during the annual SDF ceremony at Asaka Base, Japan, October 23, 2016. Some 40,00 troops, 280 military tanks and vehicles participated in the annual Japan's Self-Defense Forces parade. (Photo by Kim Kyung-Hoon/Reuters)