The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Nelson Hernandez flashes the victory sign as he shows off one of the voodoo dolls that he is selling at El Viejo Lazaro Botanica to try and help the Miami Heat fans root their team on against the Dallas Mavericks in the NBA finals on June 9, 2011 in Miami, Florida. The dolls made from cotton come in white or black and they are all the same size. The user of the doll must have the name of the player attached to the doll, which is filled with cotton, herbs, sticks and a special powder. (Photo by Joe Raedle/Getty Images)

Tourists visit the Corral Canyon Cave in Malibu, Calif., Friday, May, 6, 2016. The cave, better known by the misleading moniker “Jim Morrison Cave” is now closed to the public until further notice. Large crowds have shown up on a daily basis to see the often vandalized cave and in some cases add to the vandalism with graffiti of their own. (Photo by Damian Dovarganes/AP Photo)

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

Some creations from the new “Funny Food Made Easy” book by Bill and Claire Wurtzel. “Inspiring kids to eat healthy foods with creative works of plate art and easy-to-follow instructions and illustrations. Through finished plate art, detailed step-by-step illustrations, recipes, and tips, Funny Food Made Easy provides all you and your kids need to make, eat, and enjoy healthy breakfasts, lunches, and snacks” – roughly speaking so. Here: Egg, cucumber, olive. (Photo by Bill and Claire Wurtzel/Welcome Books)

The amazing art of dancing is captured by the lens of Bertil Nilsson, who draws inspiration from movement and human body, creating a final spectacular result. The London-based photographer and filmmaker has worked closely with dancers and circus artists for five years throughout Europe and North bringing out an inspiring project, all gathered in his book Undisclosed: Images of the Contemporary Circus Artist.

“Alan Alexander “A. A.” Milne (18 January 1882 – 31 January 1956) was an English author. Milne is most famous for his two Pooh books about a boy named Christopher Robin after his son, and various characters inspired by his son's stuffed animals, most notably the bear named Winnie-the-Pooh”. – Wikipedia

Photo: A rare American first edition of a Winnie-the-Pooh book signed by the author A.A. Milne and illustrator E. H. Shephard is displayed with Pooh characters form a 1930's game at a press preview at Sotheby's Auctioneers on December 15, 2008 in London. (Photo by Peter Macdiarmid/Getty Images)