A girl broadcasts at live streaming talent agency Three Minute TV in Beijing, China on April 12, 2017. Three Minute TV also arranges cosmetic surgery at partner hospitals for its anchors, arranges small bank loans for the surgery, photographs and markets the anchors and helps them find acting opportunities Deng said. (Photo by Damir Sagolj/Reuters)

A storm trooper feeds a walker in the grass, taken in Glasgow, Scotland, December 2016. Tiny Storm Troopers and a mini Darth Vader are captured doing everyday activities – from taking a bath, to wrapping presents. Scottish Artist and Photographer, David Giliver created these scenes over a period of two years using toys and miniature props. (Photo by David Gilliver/Barcroft Images)

A priest is seen looking out of Abuna Yemata church’s only window. Priests cheerfully tell visitors that pregnant women, babies and old people attend Sunday services and no one has fallen off. (Photo by Ethiopia – The Living Churches of an Ancient Kingdom/The American University in Cairo Press/The Guardian)

A mahout removes the prosthetic from Motala, age 50, at the Friends of the Asian Elephant (FAE) elephant hospital in the Mae Yao National Reserve August 29, 2011 Lampang,Thailand. Motala lost a foot many years back after stepping on a land mine and now is on her third prosthetic, as they need to be changed according to the weight of the elephant. (Photo by Paula Bronstein/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A feeder trains a Siberian tiger cub at Erdaohe Tiger Park July 2, 2006 in Antu County of Yanbian Chaoxian Autonomous Prefecture, Jilin Province, China. About 15 artificially-fed Siberian tigers from Harbin Siberian Tiger Park are being trained to develop their ability to live in the wild. The wild Siberian tiger is listed as one of the most endangered species in the world, with its existing number estimated at around 400 worldwide, mainly in the northeastern part of China and the Far East of Russia. Reportedly there are more than 1,300 Siberian tigers which have been raised in China. (Photo by China Photos/Getty Images)

Kumari Samita Bajracharya sits in front of devotees offers during a special puja at Kumari Ghar in Patan, Nepal, 09 April 2011. It is believed that worshipping Kumari and receiving tika from her reduces illness and avoid problems. Kumari, or Kumari Devi, is a “living goddess”. The word literally means virgin in Nepali. The Living Goddesses are young pre-pubescent girls that are considered to be incarnations of the Hindu Goddess of Power, Kali. The Kumari retires when she reaches puberty. (Photo by Narendra Shrestha/EPA)