While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

God of Wealth arrives at the Lunar New Year celebration at Thean Hou Temple on February 10, 2024, in Kuala Lumpur, Malaysia. Chinese New Year in Malaysia is marked by family gatherings, festive adornments and traditional rituals embodying a spirit of hope and renewal for the year ahead, and aims to bring joy and prosperity to all while fostering a sense of unity and hope for a successful Year of the Dragon. (Photo by Annice Lyn/Getty Images)

Quinn O'Hogan (L) and Kendall O'Hogan lean into the winds from Hurricane Helene as it passes offshore on September 26, 2024, in St. Petersburg, Florida. Helene is forecast to become a major hurricane, bringing the potential for deadly storm surges, flooding rain, and destructive hurricane-force winds along parts of the Florida West Coast. (Photo by Joe Raedle/Getty Images)

A tourist lies down on the tomato and water soup that has formed on August 30, 2023 in Bunol, Spain. Spain's tomato throwing party in the streets of Bunol, Valencia brings together almost 20,000 people, with some 150,000 kilos of tomatoes thrown each year, this year with a backdrop of high food prices affected by Spain's historic drought. (Photo by Zowy Voeten/Getty Images)

Tibetan students play at a class break at the Xiangnong primary school on April 15, 2005 in Kangding County of Ganzi Tibetan Autonomous Prefecture, Sichuan Province, southwest China. There is only one teahcer in the Tagong Village, 12 Tibetan students get free education from him in Xiangnong primary school. (Photo by China Photos/Getty Images)

Gianluca Pardelli is something of an expert on markets. For the past two years, he’s travelled across eastern Europe, from Azerbaijan to Uzbekistan, Moldova to Georgia, photographing them. Here: Telavi, Georgia. (Photo by Gianluca Pardelli)

Photographer Mark Tipple captured the underwater pictures with his friend Mike as the surfer. But the rough waves of the coast of the Cook Islands slammed Mike into the sea bed during the shoot, causing him to slice his skin open and badly bruise his body. Photo: Mike diving beneath a shallow wave. (Photo by Mark Tipple/Caters News Agency)