While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Youths smeared in coloured powder and dressed as Lord Krishna (L) and deity Radha (R) celebrate with others the Holi festival, the Hindu spring festival of colours, in Kolkata on March 17, 2022. (Photo by Dibyangshu Sarkar/AFP Photo)

Quinn O'Hogan (L) and Kendall O'Hogan lean into the winds from Hurricane Helene as it passes offshore on September 26, 2024, in St. Petersburg, Florida. Helene is forecast to become a major hurricane, bringing the potential for deadly storm surges, flooding rain, and destructive hurricane-force winds along parts of the Florida West Coast. (Photo by Joe Raedle/Getty Images)

An Egyptian dancer performs the Tanoura outside a coffee shop at al-Muizz street in the old Islamic quarter of Cairo on August 29, 2024. (Photo by Khaled Desouki/AFP Photo)

Nine-year-old Barry Miller appears none too impressed with the movements of an African Rock Python which is exploring his scalp. (Photo by Keystone/Getty Images). 27th August 1961

Leicester City hostesses take pictures in front of a billboard as people gather to watch the team's English Premier League soccer match against Everton on a big screen, in Bangkok, Thailand, May 7, 2016. (Photo by Jorge Silva/Reuters)

Miss Bahamas Celeste Marshall on stage at the 2012 Miss Universe National Costume Show on Friday, December 14, 2012 at PH Live in Las Vegas, Nevada. The 89 Miss Universe Contestants will compete for the Diamond Nexus Crown on December 19, 2012. (Photo by AP Photo/Miss Universe Organization L.P., LLLP)

High-wire artist Kane Petersen successfully walks a tightrope 300 metres above the ground at Eureka Skydeck on September 16, 2015 in Melbourne, Australia. The walk was the highest tightrope walk ever attempted in the Southern Hemisphere. The stunt is to mark the arrival of the film “The Walk” to Australian cinemas in October. The stunt saw Kane mimic the film's French high-wire artist Philippe Petit, who successfully walked between the twin towers of the World Trade Center in 1974. (Photo by Scott Barbour/Getty Images)