A timber truck driver (L) dressed as Father Frost is saluted by a soldier at the Kremlin's Spasskiye (Saviour) Gate in Moscow, Russian Federation, on December 24, 2013. (Photo by Vyacheslav Prokofyev/ITAR-TASS/ZUMA Press)

The annual Victory Day military parade takes place at Red Square on May 09, 2008 in Moscow, Russia. Russia's most important national holiday honours over 26 million Soviet soldiers killed during World War II. Around 8,000 soldiers in newly designed uniforms paraded in the largest Victory Day display of heavy weaponry since the collapse of the Soviet Union. (Photo by Dima Korotayev/Epsilon/Getty Images)

A French soldier stands near a military combat command vehicle on display at The Defence and Security Exhibition on September 13, 2011 in London, England. ExCeL London is hosting the exhibition with hundreds of manufacturers from all over the world displaying their hardware. (Photo by Peter Macdiarmid/Getty Images)

An Indian Army soldier marches next to a tableau during the Republic Day parade in New Delhi, India, January 26, 2016. India celebrated its Republic Day Tuesday, highlighted by a march by different branches of the military as well as a display of arms and missiles. (Photo by Adnan Abidi/Reuters)

A soldier helps another with her ear protection at the Terningmoen Camp in Elverum, Norway on March 23, 2017. Soldiers demonstrate their skills and tactics during a contract drill as they train to become part of the world's first all-female special forces unit, the Jegertroppen or “hunter troops”. (Photo by Carolina Reid/NBC News)

Women take part in a rally called “March of Whores” to protest against discrimination and violence against women on International Women's Day in Bogota, Colombia, March 8, 2016. (Photo by John Vizcaino/Reuters)

Romanian soldiers take part in a joint military exercise with NATO members, called “Agile Spirit 2015” at the Vaziani military base outside Tbilisi, Georgia, July 21, 2015. Georgian soldiers along with U.S. marines and platoon-size units from Bulgaria, Latvia, Lithuania and Romania are taking part in the exercises at the Vaziani military base outside Tbilisi. (Photo by David Mdzinarishvili/Reuters)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.