Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Hindu devotees, their bodies pierced with lemon and paladai, or bowl with a spout mainly used to feed milk to infants, wait to participate in a procession to mark Shivratri, or the night of Shiva, in Chennai, India, Wednesday, February 18, 2015. Such processions are held as an offering and show of devotion by devotees on the day dedicated to the worship of Lord Shiva, the Hindu god of destruction. (Photo by Arun Sankar K./AP Photo)

The civilised world lies on its knees, a sickness wracking its body. The affliction causes a necrotising of tissues so perfectly uniform in distribution that victims take on the appearance of corpses long before death occurs due to organ failure or secondary infections. ...

A man recieves a massage from a topless woman wearing a foxtail during the 61st annual Sturgis Motorcycle Rally August 7, 2001 in Sturgis, SD. Nudity is not permitted by the police, but airbrushing a woman''s nipples is sufficient to remain legal in the small town of 6,000. (Photo by David McNew/Getty Images)

“Show Time”. It's a normal behavior of mantis. They're doing defence. When they're afraid of; raising their arms and spreading their wings. They looks like smiling dancer. Photo location: Nicosia, Cyprus. (Photo and caption by Hasan Baglar/National Geographic Photo Contest)

Elena Chernyshova's vision of Norilsk, Russia, the northernmost city in the world, is a series of surprises by which she extracts otherworldly beauty from ugly realities. Here: 2013. A woman is visible through a narrow passageway between two buildings. Norilsk's urban spaces were designed to shorten distances around large developments and give residents maximum protection from arctic winds. (Photo by Elena Chernyshova)

Nopparat (R), a 24-year-old transgender, and a Buddhist monk (L) wait to speak to officers during an army draft held at a school in Bang Na in Bangkok April 3, 2015. Thai men over 21 must serve in the army. Those who volunteer serve six months, but others choose the annual lottery, which goes on for 10 days in recruitment centres around Thailand. Only those not considered physically capable of service, the mentally ill and those who have significantly altered their physical appearance, such as transgenders, are exempt. Picture taken April 3, 2015. (Photo by Athit Perawongmetha/Reuters)

People dressed as zombies participate in a parade for World Zombie Day 2016 in London's West End, Britain on October 9, 2016. (Photo by Splash News and Pictures)