Bikini-clad women ski as they are led by a car during a performance on the frozen Yenisei River outside Krasnoyarsk, Siberia, Russia, March 20, 2016. The performance, entitled “Siberian Spring's Strings” and created with the participation of artist Vasily Slonov, marked the day of spring equinox (vernal equinox), according to organizers. (Photo by Ilya Naymushin/Reuters)

Recording artist Orisha Sound performs at the Sting 2014 concert in Kingston, December 26, 2014. Picture taken December 26, 2014. (Photo by Gilbert Bellamy/Reuters)

In this Friday, January 24, 2014 photo, Afghan refugee girl, Robina Haseeb, 5, poses for a picture, while playing with other children in a slum on the outskirts of Islamabad, Pakistan. (Photo by Muhammed Muheisen/AP Photo)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.