While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Aspiring models wait for their turn to be judged during auditions for the upcoming Lakme Fashion Week in Mumbai, India, June 30, 2016. (Photo by Shailesh Andrade/Reuters)

A participant rests while people take part in the Mermaid Parade at Coney Island, in Brooklyn, New York, June 20, 2015. The annual parade, founded in 1983, seeks to bring mythology to life for residents, create confidence in the district and to allow artistic self-expression in public, according to the parade's website. (Photo by Eduardo Munoz/Reuters)

Three girls weep after they view a memorial for the rapper XXXTentacion, Wednesday, June 27, 2018, in Sunrise, Fla. The rapper was gunned down in a luxury sports car last week. (Photo by Brynn Anderson/AP Photo)

Customer Andreas Kroker looks at a 3D-printed figure of himself at the Twinkind 3D printing studio in Berlin, December 13, 2013. A 3D-printed likeness is produced by taking a 360 degree photographic scan of a person, which is then rendered into a 3D digital model and retouched to meet the requirements for printing. The printing machine uses this digital model to produce a high-resolution solid figure. Twinkind co-founder Timo Schaedel said, people often come to the session well-groomed, with fresh hair-cuts and their best clothes, “just as they used to do in the past, when they had their portrait taken in a photo studio”. (Photo by Thomas Peter/Reuters)

Ukrainian emergency workers spray a plane with water hoses as part of a rescue training exercise at Boryspil International Airport outside Kiev, Ukraine, September 27, 2016. (Photo by Valentyn Ogirenko/Reuters)

Yu Jietao, 26-year-old wood carver, sits in his homemade wooden car along a street in Guangfeng county of Shangrao, Jiangxi province, China February 9, 2015. The car can travel as fast as 30 km (18.6 miles) per hour, local media reported. (Photo by Reuters/Stringer)