A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A boy sitting with his family looks up at a traditional Chinelo costumed dancer during a celebration 40 days after the birth of Jesus, in Xochimilco on the outskirts of Mexico City, February 2, 2015. The tradition of the Chinelo dates back to colonial times and the outfits and masks, which are supposed to resemble the faces of the Europeans and always sport an uptilted beard, became more elaborate between the 1800s and 1900s to make fun of the upper social classes. (Photo by Edgard Garrido/Reuters)

Employees work on an electric train assembly line at the “Stadler Minsk” plant in Fanipol, Belarus February 10, 2016. (Photo by Vasily Fedosenko/Reuters)

The television tower is pictured in Berlin, Germany, May 29, 2016. (Photo by Hannibal Hanschke/Reuters)

A couple kisses during a LGBT Pride parade in Oviedo, northern Spain, June 28, 2016. (Photo by Eloy Alonso/Reuters)

Voodoo pilgrims bathe in a waterfall believed to have purifying powers during the annual celebration in Saut d' Eau, Haiti, Saturday, July 16, 2016. Annually, the falls are the site of a large, important religious pilgrimage, during the festival of Our Lady of Carmel, from July 14–16. A Eucharistic rite is held during the festival, as well as various vodou rituals, but the penultimate devotional activity is bathing in the waters of the falls, and asking favors of the Virgin or Erzulie. After bathing, voodoo pilgrims throw away the dresses they wore to the site, and don new clothes for good luck. (Photo by Dieu Nalio Chery/AP Photo)

A participant runs towards the waters of the North Sea during the annual New Year's plunge event in Ostend, Belgium, January 2, 2016. (Photo by Francois Lenoir/Reuters)