“Centuries ago, Inuit hunted the bowhead whale. At that time, whale hunting undoubtedly was part of a complex and very important ritual, if only because of the size of the catch. The position that the ancestors of today's Inuit occupied in the living world involved a relationship with the spirit that inhabited each animal but also their species”. (Photo by Robert Frechette/2014 Sony World Photography Awards)

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Lancaster Gate station displays signage after being rebranded “Ratchet and Clankaster Gate” as the PS5 goes on sale in the UK, on November 19, 2020 in London, England. The first generational upgrade to Sony's line of Playstation consoles since 2013, the launch has seen pre-orders sell out within hours and websites crash as retailers attempt to keep up with demand. (Photo by Alex Davidson/Getty Images)

Children pat an elephant at the mobile Diva circus in the town of Molodechno, some 70 kilometers northwest of Minsk on September 3, 2015. (Photo by Sergei Gapon/AFP Photo)