Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

A Pataxo woman listens to her cell phone as she waits for the start of the Indigenous people's meeting with Brazil's former President Luiz Inacio Lula da Silva, as part of the 18th annual Free Land Indigenous Camp, in Brasilia, Brazil, Tuesday, April 12, 2022. (Photo by Eraldo Peres/AP Photo)

Cosplayers take a break from the convention to check their phones and get coffee during “Anime Boston 2024” at the Hynes Convention Center in Boston, Massachusetts, on March 30, 2024. The convention is organized by the New England Anime Society and celebrates all things Japanese animation, comics and popular culture. (Photo by Joseph Prezioso/AFP Photo)

The Cobra JoyRide car charger by Cobra Electronics is displayed during a press event at The Venetian for the 2012 International Consumer Electronics Show (CES) January 8, 2012 in Las Vegas, Nevada. The JoyRide works with Android phones and can automatically trigger preset phone functions like enabling GPS or disabling Wi-Fi with the press of a single button. It will be available for USD 39 in the second quarter of 2012. (Photo by Ethan Miller/Getty Images)

Bella Hadid, leads other models, as they wear creations as part of the Fendi Fall/Winter 2022-2023 fashion collection, as guests record the show on their cell phones during the Fashion Week in Milan, Italy, Wednesday, February 23, 2022. (Photo by Antonio Calanni/AP Photo)

Models use their phone lights during a power outage to put on make-up before the start of the third Ouaga Fashion Week in Ouagadougou, Burkina Faso, Friday May 13, 2022. Ouaga Fashion Week returned to the Burkinabe capital after a two year COVID-19 related break. (Photo by Sophie Garcia/AP Photo)

Model Inna Magomedova uses her mobile phone while she presents “The Alive Painting” body art work by Russian artist Maria Gasanova during the Art Krasnoyarsk annual festival in Siberian city of Krasnoyarsk, Russia, October 26, 2016. (Photo by Ilya Naymushin/Reuters)

A model (C) looks at her mobile phone while backstage before the araisara Sara Arai Collection show during China Fashion Week in Beijing on March 27, 2015. China Fashion Week runs from March 24 to March 31. (Photo by Wang Zhao/AFP Photo)