Waura Indians wrestle during this year's “quarup”, a ritual held over several days to honour in death a person of great importance to them, in Xingu National Park, Mato Grosso State, Brazil August 25, 2013. (Photo by Ueslei Marcelino/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

British Liberal politician Cyril Smith relaxes on the beach at Margate, prior to the morning session of the annual Party Conference. (Photo by Keystone/Getty Images). 1979

A frightened maid, played by Phoebe Hodgson, knocks a bust off a tall pedestal while dusting, in a scene from the play “Queen High” at the Queen's Theatre. (Photo by Sasha/Getty Images). 1926

“Custer” the smallest car in the US. (Photo by Topical Press Agency/Getty Images). 1920

11th February 1974: A Maori wields his spear to terrifying effect, during the state visit of Queen Elizabeth II and Prince Philip to New Zealand.

A caterpillar driven ferry with a 24 horsepower engine takes holidaymakers from the mainland at Bigbury in Devon to Burgh Island, a quarter of a mile away. (Photo by Reg Speller/Fox Photos/Getty Images). 4th April 1935

People stop to look at the thousands of so-called “love locks”, or “love padlocks”, that hang from a fence across the Hohenzollernbruecke bridge on September 13, 2011 in Cologne, Germany. Love locks are a growing phenomenon in cities across Europe and are meant by the couples who leave them behind as a symbol of their powerful and undying love for one another. (Photo by Dennis Grombkowski/Getty Images)