These new virtual stores are built by european mega grocery kings Tesco for their South Korean Home Plus supermarkets. So far virtual shopping has been a hit with customers, according to Technologyreview: “The virtual grocery store has been a hit among more 10,287 customers, with Home Plus reporting a 130 percent increase in online sales”.

A woman surrounded by South Korean national flags set up to celebrate the 66th Independence Day on August 15, 2011 in Seoul, South Korea. Korea was liberated from Japan's 35-year colonial rule in 1945. (Photo by Chung Sung-Jun/Getty Images)

Mount Sinabung releasing volcanic ash, on February 04, 2017 Karo, North Sumatra, Indonesia. (Photo by Albert Damanik/Barcroft Images)

An Iranian girl walks at the Tochal ski resort, in north of Tehran, Iran on December 12, 2019. (Photo by Nazanin Tabatabaee/WANA via Reuters)

Crashed cars in Finchley Road, north London. (Photo by Hulton Archive/Getty Images). May 1924

British singer Rita Ora ready to record in the studio in North West London, United Kingdom on October 13, 2020. (Photo by Click News and Media)

A South Korean woman looks out at the flood water after a torrential rain storm hit the capital city on July 27, 2011 in Seoul, South Korea. South Korea issued a national crisis warning on as torrential rain caused flooding in parts of the country, killing over 35 with at least ten missing. (Photo by Chung Sung-Jun/Getty Images)

Myoung Ho Lee‘s 2007 Tree series is about as peaceful and serene as the scenery itself. In the series, the young South Korean photographer touches upon the subjects of physical isolation and visual confirmation. By placing the tree in front of a stark white background, Lee creates a false separation that plays a delightful game with the mind’s eye.